If you own a small business, you’ll probably know that spending money on your business feels gut wrenching. Whether it be buying business cards, choosing a web designer or even getting office supplies, buying for your business can often feel scary. This is especially true for buying services. Often times, you just have to cross your fingers and hope that the person will do a good job. This is especially true for SEO and web design services which require you to trust the company whole-heartedly. So the question then becomes: how should I choose a web designer for my business?
Now, as the owner of a web design business, Absolutely Genius Designs, I will try to be completely objective in this blog post. If you want to hire us, that’s fantastic. Otherwise, this blog post will ensure that you are able to choose the right company for your needs. To start your search for a web design company, you have to know a few things:
What’s your budget for a web designer?
This is probably the biggest factors you need to consider in order to get a clear idea of what you want. Often times, graphic design companies will tell you that the more you spend on a website, the better ROI it will have. This is true, but only to a certain extent. There are some companies that might charge $6000+ for a website. Investing $6000 in a website for your business might not show the best ROI right away. If you have a beautiful website, but there is no one to see it. That’s when you should start to consider SEO and advertising. Keep in mind that all these are long-term investments that might not pay off right away. So after you’ve factored any SEO and advertising into your budget, it’s time to look at what you’ll need to put on your website.
What should I put on my company website?
Almost as important as figuring out a budget is what you’ll need to put on your company website. If you email a web design company and just tell them that you want a website for your new business, the person on the other end will have to make guesses about the project. Part of the reason many web design companies don’t put pricing on their website is because every web project is vastly different. Maybe you want 5 pages, maybe you want a blog, maybe you want a custom website. The person reading your email needs to figure out exactly what you need, and from there, they will be able to give you a quote. Now you’ve figured out how much you’re willing to spend, and what you want on your website. At this point, you should be asking yourself what you want to get out of your new website.
What do I want my website to do?
Although it might seem like the web designer should be the one to figure that out, bear with me. The last thing a designer wants to do is guess what their client wants. Not only does it make it more difficult for them, but it can also delay the production, and sometimes the cost of your website. Let’s say, for example, Jenny owns a restaurant. Jenny didn’t tell her web design team that she wanted customers to be able to place takeout orders online instead of going to the physical location. The website looks great, but it doesn’t do what Jenny wanted it to do. In this situation, the website would have led people to do something that wasn’t intended. That’s why it’s important to know exactly what you want your website to do. Avoid extra costs and unnecessary delays.
Which web design companies should I contact?
I would personally recommend contacting as many local design firms as possible. This way, you’ll be able to find out exactly which one will suit your business the best. This, however, can often be a tedious task. If you’re looking for a quicker solution, you can contact just a few companies and tell them your exact project specifications. Be sure to get companies with a variance in prices. If your budget doesn’t fit with their quote, often times the representative will be kind enough to recommend a different design company for you based on your specifications. Please note that some companies may decide to charge much higher based on your budget. That’s why it’s best to choose ones that seem to vary in price significantly.
I have a few options. Now what?
If you have a few web design companies that you can choose from, it is now time to look at their portfolio and their website. Often times, web design companies will have slightly different design styles. If there’s a company whose design you like much better, go for that one. It’s likely that you’ll be satisfied.
With that, you can go find the design company that perfectly suits your needs. You can also check us out. If you think we might be the right solution for you, then you can always contact us. If you’re not, then don’t worry. We can give you recommendations about design companies that would perfectly suit your business.