SEO – A Beginners Guide

By on Jun 8, 2017 in All Post, Building A Business, Web Design and Development | 0 comments

When searching for ways to get more visitors to your website, the word SEO may come up quite a bit. Companies are willing to charge over $1000/month just to improve SEO. That may lead one to wonder why it’s so important, and what can it do for you. There’s also quite a bit of jargon surrounding the term SEO, so what does it all mean? Let’s start off with a few brief definitions. Search Engines Have you ever searched for something like, “cookie recipes” or “weather”? Chances are that you’ll be using something called a search engine. Otherwise known as Google, Bing, Yahoo, these help you answer questions you may have in your daily life. If there are questions you have throughout the day, search engines may be your saving grace. That means if you search for “best local cafe”,  you’re likely to go to the first result that...

How to keep your site from losing value over time

By on Mar 20, 2017 in All Post, Building A Business, Web Design and Development | 0 comments

So let’s say that you’ve just gotten a brand new website from your web designer company or freelancer. The process may have been quite long, but the website looks great and it’s already starting to bring in new customers. Everything seems to be going great, but if you don’t have a website maintenance plan in place, the website still needs work. Over the years, web technologies and design standards will change. So what can you do now that will prevent your website from becoming outdated and losing value? As it turns out, there are quite a few things that a non-technically minded person can do to maintain the value of a website. Update content regularly For starters, the content should get updates as much as possible. If you have new team members that you want to show on your website, do that. This will ensure that your site visitors get the most updated and...

Simple web design tips for non-designers

By on Feb 21, 2017 in All Post, Building A Business, Graphic Design, Web Design and Development | 0 comments

  So let’s say you’re looking at getting a new website for your business. You find a company that you like, but then ask to see a quote. They quote around 10x what you had in mind, and there’s no way you’ll be able to pay that. A good web design company can often be far too expensive for any small business. From here, there are two options: hire a less expensive option, or do it yourself. I’ll show you a few tips to make a not-so-horrible website for your business at no cost.   Keep the site simple When someone is looking at your website, they want information and they want it quickly. If they don’t get the gist of what the website is about right away, they won’t care to look at the rest. As a result, the bounce rate will increase by quite a bit – you can read more about that on our other blog post on bounce rate. That first...

How to get the most out of your web design project

By on Jan 30, 2017 in All Post, Building A Business, Web Design and Development | 0 comments

  So you’ve found a web designer and you want to make the most out of your investment. Maybe you’re just thinking about starting a project, and you want to know what you can do to make things run smoothly. Either way, it is vital to follow a few steps in order to be able to get the most out of your next web design project as a client. So where do we start?   Know your project requirements.  This might seem obvious, but it’s actually quite hard. Here’s a list of things you should probably know before you contact a web designer/agency: Budget Timeframe Color scheme Project specifications Do you need/want a blog? Do you need it to be an eCommerce site? How many pages will you need? Will you be collecting personal information? Are there any other services you’ll need from the company? (business cards, logo, etc…) What are your goals for the website? Web...

What is bounce rate and why is it important?

By on Jan 26, 2017 in All Post, Building A Business, Web Design and Development | 0 comments

  If you’re new to Google Analytics and you look around at some of your data, you might see  bounce rate  pop up on the main dashboard or the audience overview section. Maybe you’ve taken notice to it, or maybe you just don’t know what it means. In both scenarios, the bounce rate is a very important tool in measuring the success of your web page. It is also important in determining what is wrong with your homepage, and it shows whether or not you need to improve your homepage. Let me explain.   What does the bounce rate mean? The bounce rate for a website changes under two situations: the first being a user that goes on your website and leaves without clicking onto another page. This would be considered a bounce. The second situation involves the user clicking onto more than one page of your website. It’s as simple as that. Let’s say two users...

Why You Shouldn’t Use Free Website Builders

By on Nov 13, 2016 in All Post, Building A Business, Graphic Design, Web Design and Development | 0 comments

When looking at free website builders, it can be easy to become enticed by simple user interfaces, and cheap, nice-looking websites. Often times, these free or low-cost options seem to be just as good as a $2000 website, but there is a reason why custom websites cost so much. So what makes these website builders and templates a bad idea for growing businesses who can afford custom websites?   Too many options for design With website builders and templates, the options for designs can often be overwhelming. If you don’t know exactly how to cater to your intended audience, then picking a good template is almost impossible. Web designers are trained to build a website that perfectly suits your company needs. There is no need to decide between hundreds of different styles and templates that might not suit your company image.   Scalability Let’s say you have a WordPress template and you...