Simple web design tips for non-designers

By on Feb 21, 2017 in All Post, Building A Business, Graphic Design, Web Design and Development | 0 comments

  So let’s say you’re looking at getting a new website for your business. You find a company that you like, but then ask to see a quote. They quote around 10x what you had in mind, and there’s no way you’ll be able to pay that. A good web design company can often be far too expensive for any small business. From here, there are two options: hire a less expensive option, or do it yourself. I’ll show you a few tips to make a not-so-horrible website for your business at no cost.   Keep the site simple When someone is looking at your website, they want information and they want it quickly. If they don’t get the gist of what the website is about right away, they won’t care to look at the rest. As a result, the bounce rate will increase by quite a bit – you can read more about that on our other blog post on bounce rate. That first...

Colors and Your Brand Image

By on Dec 27, 2016 in All Post, Graphic Design | 0 comments

When starting a business, it’s important to know what colors say about your business, and how to chose the perfect color scheme. It is important to note that this guide is not a definitive solution for your branding needs. For example, your company may want to chose more than one color to define your brand much like Google has done with its logo. Just remember to be careful when dealing with more than two or three distinct colors for your brand image. It can often get confusing.   Blue Blue is often seen as a soft, trustworthy and dependable color. Take a look at Absolutely Genius Designs, Facebook, Samsung, Twitter, Bell, Ford. They all use blue in their color scheme to show these traits.   Green Companies often use green to showcase health, freshness and sophistication (for the darker greens). Starbucks, Android, Whole Foods, Holiday Inn and Animal Planet all use this Green Color...

Why You Shouldn’t Use Free Website Builders

By on Nov 13, 2016 in All Post, Building A Business, Graphic Design, Web Design and Development | 0 comments

When looking at free website builders, it can be easy to become enticed by simple user interfaces, and cheap, nice-looking websites. Often times, these free or low-cost options seem to be just as good as a $2000 website, but there is a reason why custom websites cost so much. So what makes these website builders and templates a bad idea for growing businesses who can afford custom websites?   Too many options for design With website builders and templates, the options for designs can often be overwhelming. If you don’t know exactly how to cater to your intended audience, then picking a good template is almost impossible. Web designers are trained to build a website that perfectly suits your company needs. There is no need to decide between hundreds of different styles and templates that might not suit your company image.   Scalability Let’s say you have a WordPress template and you...

Custom Website Vs. Template

By on Nov 3, 2016 in All Post, Building A Business, Graphic Design, Web Design and Development | 0 comments

Often times, it can be difficult to choose between a custom website design service or a pre-built template from a website builder, and both can be beneficial for your business. For those who are planning to build their own website, understanding the pros and cons of custom websites and templates can be crucial. Website Builder: what do I get from it? With a website builder, it is easy to see that you have lots of options for creating a website. The best advantage of getting a website builder is the low cost. However, there is a point with which it is more beneficial to hire a design firm to build a custom site. A website builder has templates that you can choose from for your site. With the choices you have upfront, there should not be any issues with identifying whether or not the template suits your business. At some point, it is necessary to find a template that is somehow geared...

What typeface says about your website

By on Oct 24, 2016 in All Post, Graphic Design | 0 comments

  Choosing a font for your website can be a very difficult task, but it doesn’t have to be. For those who don’t know the difference between typefaces, this should give you the basics of what you want to put onto your website. You do not need to follow these guidelines, but it will get you on your way to a beautiful website.   Cursive I would only recommend the cursive typeface for large headers on your home page because it can show creativity and beauty. In small letters, cursive can be almost impossible to read, but it looks great when it is large. If you owned a floral shop, a women’s clothing store, or even if you’re a designer, this typeface would be perfect for your website.    Serif Serif is the original typeface used in print. When on paper, this font looks great, but the same effect is not true for websites. When reading on a computer or phone, it...