Do I need a business website?

By on Jan 23, 2017 in All Post, Building A Business | 0 comments

  Right now, there are millions of businesses in this world. You’ll have to compete with some in one way or the other. Unless you have so many customers or clients that you don’t want new people to find you, then a business website it absolutely necessary. Although it may not seem like it, most people use the internet in some way or another. Whether it be to search directions to a coffee shop or to look at cute kittens on the internet, more and more people are using the internet every day. The search for information with just a tap makes it easier and easier for people to find information online. As for the question of whether you need a website for your business, the answer is yes. You need a website. Why?   Getting a competitive edge Assuming you don’t have an e-commerce website or own a web design business, there’s a chance that your competitors also don’t have a website....

Choosing the perfect web design company for your business

By on Jan 19, 2017 in All Post, Building A Business | 0 comments

  If you own a small business, you’ll probably know that spending money on your business feels gut wrenching. Whether it be buying business cards, choosing a web designer or even getting office supplies, buying for your business can often feel scary. This is especially true for buying services. Often times, you just have to cross your fingers and hope that the person will do a good job. This is especially true for SEO and web design services which require you to trust the company whole-heartedly. So the question then becomes: how should I choose a web designer for my business?   Now, as the owner of a web design business, Absolutely Genius Designs, I will try to be completely objective in this blog post. If you want to hire us, that’s fantastic. Otherwise, this blog post will ensure that you are able to choose the right company for your needs. To start your search for a web...

Colors and Your Brand Image

By on Dec 27, 2016 in All Post, Graphic Design | 0 comments

When starting a business, it’s important to know what colors say about your business, and how to chose the perfect color scheme. It is important to note that this guide is not a definitive solution for your branding needs. For example, your company may want to chose more than one color to define your brand much like Google has done with its logo. Just remember to be careful when dealing with more than two or three distinct colors for your brand image. It can often get confusing.   Blue Blue is often seen as a soft, trustworthy and dependable color. Take a look at Absolutely Genius Designs, Facebook, Samsung, Twitter, Bell, Ford. They all use blue in their color scheme to show these traits.   Green Companies often use green to showcase health, freshness and sophistication (for the darker greens). Starbucks, Android, Whole Foods, Holiday Inn and Animal Planet all use this Green Color...

Google Analytics Basics: Part 2

By on Dec 8, 2016 in All Post, Google Analytics Help | 0 comments

For any business, Google Analytics might be one of the most useful analytics tools that can be used. Not only can it track how many people are on your website, but it can also show you what type of people are searching for your website. With all this data, it can be difficult to make sense of it. This is especially true when trying to decide what to change about the website, and how to advertise. Please note that if there aren’t enough people going to your site, then Google will not be able to display some of the information at all.    Google Analytics Basics For the purpose of keeping this post a reasonable length, I’m splitting it up into two different parts: the first – this part – will be a basic list of the settings and what they mean. By no means will this be an extensive list, as it will only have relevant information and settings for beginners. The second part...

Why your business needs a blog

By on Nov 20, 2016 in All Post, Building A Business | 0 comments

It’s becoming much more common for businesses to have blogs that are updated regularly. However, blogs are not necessary for all industries and fields. Many people believe that business blogs are supposed to bring in another cash flow separate from the main business. However, this is not at all true. In fact, many companies lose money with blogs and blogging. So why do they do it?   Blogs Build The Brand Blogging, when done right, can help build up your brand image and expertise in the field. If your business can show customers that you’re knowledgeable, then that gives customers confidence in the brand. Without a blog, how would clients know whether or not to trust a brand? Aside from a portfolio and reviews, blogging is the next most important way to build this trust. A Blog Generates Leads Let’s say that a potential client searches, “How can I bring more customers to my website”. If...