Why your business needs a blog

By on Nov 20, 2016 in All Post, Building A Business | 0 comments

It’s becoming much more common for businesses to have blogs that are updated regularly. However, blogs are not necessary for all industries and fields. Many people believe that business blogs are supposed to bring in another cash flow separate from the main business. However, this is not at all true. In fact, many companies lose money with blogs and blogging. So why do they do it?   Blogs Build The Brand Blogging, when done right, can help build up your brand image and expertise in the field. If your business can show customers that you’re knowledgeable, then that gives customers confidence in the brand. Without a blog, how would clients know whether or not to trust a brand? Aside from a portfolio and reviews, blogging is the next most important way to build this trust. A Blog Generates Leads Let’s say that a potential client searches, “How can I bring more customers to my website”. If...

Why You Shouldn’t Use Free Website Builders

By on Nov 13, 2016 in All Post, Building A Business, Graphic Design, Web Design and Development | 0 comments

When looking at free website builders, it can be easy to become enticed by simple user interfaces, and cheap, nice-looking websites. Often times, these free or low-cost options seem to be just as good as a $2000 website, but there is a reason why custom websites cost so much. So what makes these website builders and templates a bad idea for growing businesses who can afford custom websites?   Too many options for design With website builders and templates, the options for designs can often be overwhelming. If you don’t know exactly how to cater to your intended audience, then picking a good template is almost impossible. Web designers are trained to build a website that perfectly suits your company needs. There is no need to decide between hundreds of different styles and templates that might not suit your company image.   Scalability Let’s say you have a WordPress template and you...

Custom Website Vs. Template

By on Nov 3, 2016 in All Post, Building A Business, Graphic Design, Web Design and Development | 0 comments

Often times, it can be difficult to choose between a custom website design service or a pre-built template from a website builder, and both can be beneficial for your business. For those who are planning to build their own website, understanding the pros and cons of custom websites and templates can be crucial. Website Builder: what do I get from it? With a website builder, it is easy to see that you have lots of options for creating a website. The best advantage of getting a website builder is the low cost. However, there is a point with which it is more beneficial to hire a design firm to build a custom site. A website builder has templates that you can choose from for your site. With the choices you have upfront, there should not be any issues with identifying whether or not the template suits your business. At some point, it is necessary to find a template that is somehow geared...

Google Analytics Basics: Part 1

By on Nov 3, 2016 in All Post, Google Analytics Help | 0 comments

Google Analytics is likely the most important tool when it comes to analyzing data from your website. However, for those with little to no technical experience with web development, getting started can be difficult. This post will just go over what you need to do to get Google Analytics working for your website. *This is only for users new to Google Analytics   Create an Account For Google Analytics Go to https://analytics.google.com and create an account. If you do not have a Google mail or Gmail account, you will have to create one.   Get A Tracking ID For Your Website Once you have signed in, you should see this page: Fill out the information for your business. When you’re done, scroll down the page and click the, “Get Tracking ID”  button.   Get Analytics Script Onto Your Website Now we get to the hard part: getting the code onto your website. If you have a...